DIGITAL MARKETING

•  Definition Digital Marketing

Digital marketing is the use of digital sources based on electronic signal like Internet, digital display advertising and other digital media such as television, radio, and mobile phones in the promotion of brands and products to consumers. Digital marketing may cover the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.

• So if we make a summary, several points of digital marketing are:

     Through digital media
     database driven
     timely, relevant, personal
     integrated, targeted
     measurable
     build relationship with customer
     cost-effective

In short, the definition is a combination of Digital Marketing: The practice of marketing / marketing using digital distribution channels to reach targeted consumers, build relationships with consumers, and has the ability to measure, in a way that is cost effective and timely manner.

By type of media, digital marketing consists of:
Internet Marketing / web marketing / online marketing / webvertising / e-marketing
 
Namely that through the medium of digital marketing interne, consisting of:

     Display Advertising: Installation of Web banner / banner ad on website with high traffic levels to raise awareness / increase website traffic advertisers. Search Engine Marketing (SEM): marketing techniques to increase ranking in search results on search engines, by way of pay (paid placement, contextual advertising and paid inclusion) or through the techniques of SEO (search engine optimization)
     Social Media Marketing: Marketing through social networking sites like facebook, twitter, LinkedIn, etc.Email Marketing: This form of direct marketing through the medium of email
 B2B companies do not currently use a lot of Digital Marketing. In general, they still do not understand the values ​​of the digital marketing and see that kind of marketing is not related to them. And with a low-cost siftanya and targeted digital media is an attractive option in a down economy.There is a difference between the buying process with B2B B2C business. In the process B2B decision makers usually have several, including:• Budget holder - usually a member of the board of directors.• Some influencers including external consultants.• The buyer and the final decision maker.But be aware that they are individuals just like shoppers in a B2C business, in that they also use the internet in everyday life. Some surveys show that meraka use search engine in the early phase of the purchase.The first has to do is to rebuild the company's website in accordance with the demands of today. If the first website is the only online form of company profile, now you have to give more value to visitors of the website. Some of the content that you can add:• Case studies, if you simply provide a list of former clients, now you may have to explain what you have done for them. Explain the challenges you face in this work and what results you have achieved• White paper, is the media to educate the client as well as a reference material for external consultants• Testimonial, interviewing your top clients and let them give an opinion about your work.• CEO Blog, share your opinions / views about the industry your company's CEO, can also give tips about the business.With the above changes, undoubtedly the company's website can be a lead generator who.Furthermore, you can use Social Media, such as Facebook, Twitter and LinkedIn. Through social media, you can get closer to decision makers. 

• Great Success  

1. Great sucsess of Using Social Media for B2B Marketing1. Determine the TargetWhen developing your B2B strategy, start by finding out where business people go. To whom you are trying to market, and a social media platform they use? Are there certain business owners or employees are you looking for? Where to get information about them? You can use the search function available on social media sites like Facebook or LinkedIn. Start with a follower meraka.2. Monitor Before ActingOnce you define your target audience and began to develop B2B contacts you, do not immediately offer your business, because it will likely be considered as spam. The key is to contribute to the conversation before promoting your services. One effective way to find topics and an active conversation on Twitter is to click on or search for specific hashtags that are relevant to your industry.3. Communicate Your MessageOne of the main objectives in the marketing strategy is to offer resources and knowledge to your follower ..LinkedIn also features Frequently Asked Questions in this part where the employees of various companies to seek advice on different topics. Provide answers to these questions can help reinforce your role as a leader and trusted source of information in your field. Really are suggested to create a company profile on LinkedIn. In this way, each time an employee of your company posts a link in their status, will be collected in a company profile.4. Throughout alert MarketingKeep in mind that social media should not be considered as a means of direct sales with B2B clients, or you'll end up disappointed. Think of social media more as a lead generator. On the advise marketers to be careful when asking for social media users like to respond to your post, because you could be considered a spammer. Instead, try to connect your message to the ongoing conversation.5. Use Web Analytics to Measure Your Marketing EffortsWith every online marketing strategy, it is important to have analytical tools that will help you set goals and measure the success of your actions. Where people come to your website, and where they came from? What search terms or keywords that they use to get links to your website? These are questions that can be answered by the web analytics tools..

• Didn't get great success 

A circumstances in which the accumulation of all work performed does not reach its maximum level and just being at a low level.  In addition to the many companies that have demonstrated success with digital marketing and learn the concept of digital marketing. 

• What Factors

a. Succes  : - Be sceptical of buzz
                   - Master the bassics
                   - and always think positive
b. Failure : - do not be pessimitics
                  - Always easy to give up
                  - do not have a weak mental